How Much To Share?

“I give them (anyone who asks) my training methods and programmes but I don’t give them my brain.” Jose Mourinho, Up Close and Personal p110

Every coach will some longevity is asked for advice by other coaches.  Many coaches are asked to present at clinics and workshops.  The response from coaches varies.  Many coaches will happily share their time and experience… up to a point.  After all they don’t want to share their secrets with possible competitors who could some day beat them.  Some coaches don’t share anything at all.  I heard one notable coach say that he had spent a lot of money and time collecting his knowledge, why should he share it with others for free. Some of those simply think they have the secret.  One coach I worked with actually banned me from watching parts of his practices.  Although I suspect the real reason was because he realised I knew his ‘secret’ was just a con.

Then there are others, like Jose Mourinho*, who happily share everything.  Their logic is simple.  They can share all of the mechanics of what they do, but the mechanics, while interesting are not the keys.  If another coach took all of Mourinho’s coaching methods and programmes and carried them out exactly as written, the results would not, could not, be the same. Those coaches understand that the most important things are the connections between things, the spaces between the notes so to speak.  Those coaches also have nothing to fear, because as Mourinho goes on to say, the great coaches are always fiddling and adapting with their programmes to continue to improve.

How much do you share?

*I would like to think I fall into this category, but suspect I am more often the coach who holds something back.  Feel free to challenge me on it.


Read about the great new Vyacheslav Platonov coaching book here.

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